Sam thrives in a busy, newsroom environment, and bringing his background in journalism into PR Consultancy he finds opportunities for headlines where others might see haze. For both clients and journalists, working with Sam is highly rewarding, not only because he knows the right questions to ask to unlock an angle or approach, but also because of his highly personable and encouraging attitude.
Sam is a qualified sports coach and taught PE at a local primary school before following his passion for media, securing a role as Sports Reporter at the local newspaper having completed his journalism training. With a proven track record turning around reports and interviews on the sports desk, Sam is an excellent copy-writer and has all the skills from shorthand to sub-editing to help press materials stand out from the pack.
At Communications Management, Sam excels at delivering highly impactful coverage – whether that’s a hard-hitting interview on BBC Radio 4, or a double-page thought-leadership feature in the most influential title in the sector. Outside of work, Sam continues his passion for sports, combining county-level table tennis with football coaching for club and school teams.