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Lancaster University Management School

Overview

Lancaster University Management School (LUMS) is a world-ranked international business school, consistently among the UK’s top ten. Communications Management have worked with Lancaster University Management school for over 10 years. They were brought in to support and grow the reputation of the management school through supporting the in-house team with their strategic media relations.

 

Strategy

  • Promotion of their world learning research specifically to business-facing press and specialist journals with international reach
  • We built up excellent relationships with relevant academic staff
  • We promoted the senior leadership team as expert spokespeople to the media, positioning them as experts on issues and developments within the higher and business education sector.

 

Results

  • We secured over 300 pieces of national and international media coverage in our last three year contract term
  • The School has become a go-to organisation for expert comment and established itself as a thought leader in the international business arena.