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Henley young leaders

Overview

Henley Business School has been a client of Communications Management since 1998. To celebrate their 70th  birthday, Henley tasked Communications Management to come up with an event that demonstrated the relevance of the school’s values both today and to businesses of the future.

Strategy

Communications Management gathered some of the country’s brightest young business talent, alongside high-profile speakers, to create an event that would introduce the Henley brand to a new, younger audience.

  • We found relevant and high-profile speakers for the event including Jamal Edwards MBE – the 26-year-old founder of media empire SBTV, Paul Forkan – joint founder of fashion brand Gandy’s, and Niamh Corbett – a successful investment banker known for championing equality in the boardroom.
  • Prior to the event we handled all the on and offline media to maximise engagement
  • We also identified suitable ‘young leaders’. They needed to fit not only the age and achievement profile and also embody Henley’s values

The day was live streamed on the Henley website alongside the hashtag #YoungLeaders and a high level of activity on social media.

 

Results

  • The event was a huge success, with some of country’s top young business leaders gathering to discuss how they saw the future of business and hear the thoughts of the three speakers. The live stream was viewed in ten different countries, including USA, Germany and South Africa and social media reach was measured at 680,000 throughout the campaign.
  • Following the event, Communications Management used the collateral to secure coverage in key media outlets the Evening Standard, the Independent and Channel 5 news. Content was also published on Henley Business School’s owned channels and on those of the guest speakers, with the latter reaching a combined audience of just under 1,500,000.
  • Henley Young Leaders is now held annually at the business school, with the theme of the event developing year on year.