Communications Management was commissioned by Salford Business School to devise and deliver a campaign in India, China and the Middle East to drive interest in, and applications to, the school's flagship MBA programme.
The media coverage secured included:
Despite having only 14 days from issue of the releases to the closing date for entries the school received applications meeting the high entry criteria (including 1st class honours first degrees) from all the countries targeted. They also received many more applications from students who were not eligible for the full bursary but still wanted to apply to the school nonetheless. In total four bursaries were awarded instead of three, as the school was so pleased with the quality of the applications.