Communications Management was appointed by Lancaster University to deliver a media relations campaign in June 2011 around the visit of the University's Chancellor, Sir Chris Bonington CBE, to GD Goenka World Institute of Higher Education.
Sir Chris's visit marked the expansion of the partnership between Lancaster University and GD Goenka World Institute of Higher Education to include three new engineering degrees. As part of the event, the first students to graduate with a Lancaster University degree were presented to Sir Chris at a public lecture and graduation dinner.
The campaign sought to maximise the on-the-ground PR opportunities created by the visit of Sir Chris, a renowned mountaineer, by arranging for the media to attend the event (with a press release issued to media unable to attend). We worked with Lancaster's PR team and internationally in partnership with contacts at Goenka, to manage the campaign.
The campaign received substantial media coverage in India including:
The success of this project led to Communications Management being commissioned to provide media support for the graduation ceremony in Delhi in February 2012.