Case study - Southbank International School

Education

CASE STUDY

Southbank International School

Issue
Southbank International School was looking for support in maintaining and expanding pupil numbers among families relocating as part of employer assignments from outside of the UK to London, as well as British families, locally settled expatriate families and international migrants.

Strategy
A programme was developed to extend the reputation of Southbank for providing a distinctive type of education, so that the school will become more widely recognised, trusted and sought after. The focus of work so far has been on national and education sector media relations in the UK  - supplemented by in-depth research leading to a digital PR strategy to improve Southbank's online communications, and a reputation audit to test perceptions of the school and its strengths among stakeholders.

Impact

This period of work has led to positive media coverage for Southbank across national, education sector and specialist press. Recruitment has remained strong at the School despite the difficult environment resulting from the global recession. The digital PR strategy has been implemented initially to improve the school's website and communication with internal stakeholders and the reputation audit provided useful insight for the education board to consider in their strategy. Forthcoming work will focus on reaching the wider international market and developing direct communications with key stakeholders of the school.