Case study

Corporate recognition for English Partnerships

Issue
English Partnerships wanted its central role in major regeneration projects in Eastern England to be more clearly known, understood and recognised publicly.

Strategy
We aimed to create better understanding and awareness of English Partnerships’ innovation and best practice in key developments in the region through a programme called “Credit where Credit’s Due”. This included media relations using national, professional and regional media and regional stakeholder briefings. A schedule of site visits and interviews were arranged with national press, broadcast media and sector press including the Independent, BBC Radio 4 and What’s New in Building. A series of opinion pieces and feature articles were placed in property and regeneration titles.

Impact
Evaluation shows media coverage achieved was 100 per cent positive and projected English Partnerships' key messages.