We have launched an innovative social marketing campaign for Peterborough City Council and NHS Peterborough to reduce the higher than average rates of teenage pregnancy in Peterborough using You Tube, Facebook and other social media following input from young people in the city.
The Who's the Daddy? campaign includes a short viral film launched on You Tube, an interactive video clips competition, a club night, a Facebook group and sexual health website.
You can see the launch film and more about the campaign at www.whosthedaddy.info
