Creative campaigns that deliver awareness reach and influence
Our clients demand creativity and innovation when it comes to improving their reputation, reach and influence. We devise and deliver effective creative campaigns, using a range of techniques and channels – and drawing on our wider campaigns experience from different sectors (beyond education and skills).
Our Director of Client Campaigns is a specialist role in our business designed to help education clients “think outside of the box” and draw on her experiences from high profile brand-building campaigns for commercial brands in gaming, sports, retail, fashion, the drinks industry, professional services and so on.
Among the challenges we’re addressing through our campaigns are: driving student attraction, applications and conversions; enriching the student experience and student engagement; targeting business leaders and employers (to support employer engagement and sales of products or programmes); enlisting support and involvement in schemes, initiatives and public campaigns; influencing action and behaviour change; celebrating achievements, anniversaries and successes in a powerful and compelling way.
Our campaigns are often so successful that they are commissioned on a repeat basis – and, in one case, a client has now adopted and embedded our initial ‘education experience’ campaign as part of their ongoing teaching and learning curriculum and, through this, radically improved student satisfaction.
Our case studies speak for themselves
Communications Management provide sound and insightful advice where their long experience really shines through. Their idea and proposals are creative and imaginative, but crucially realistic and mindful of the sensitivities and idiosyncrasies of Higher Education. The consultants get to know you and your own colleagues so that they achieve that great balance of feeling part of the team while also acting as a critical friend.