Providing commercial services to education
Education providers – universities, colleges and schools – are always seeking the best commercial partners to help them to provide a greater student experience, reach into new student markets or improve performance. We were the first pr company to work with commercial providers to the education sector and this market has grown for us in recent years with the diversity of provision required to make education perform better.
Our clients have included online learning (and other ‘ed tech’) companies, private tutors, student accommodation providers, equipment suppliers, building contractors, banks, professional service firms and advisors. For these clients we bring extensive understanding of their buyers and their markets, helping them to position themselves as trusted brands and distinctive choices to serve the education institutions. We’ve worked on sales PR campaigns, provide competitor assessments (to support market messaging and positioning) and acted as a trusted adviser to new entrants.
Our client list has included: Santander, Laureate Online Learning, Unite student accommodation, Liberty Living, Pure Student Living, and Collyer Bristow. We’ve also supported corporate CSR campaigns (such as the BT Better World Campaign) designed to help companies whose core business is not in or with education, but who are ‘giving back’ to education.
“Universities and colleges are among our most important client sectors in delivering legal services. Communications Management have helped us to really think about the national influencers in higher education and how we go about engaging with them effectively. It is their deep knowledge of the sector that sets them apart from other agencies.”Paul Newhall