The consultancy for education and skills – we address issues of reputation, influence and communications effectiveness

Education and skills clients

International associates

%

PRCA score for our practices

Years experience

We are dedicated to clients whose core interests are about learning, personal development, workforce progression, and influencing change through research. We work across education and skills ‘sectors’ to support the educators and those who work with them (as advisors, business partners and suppliers, policy-shapers and funders). We undertake analysis and strategy formation and we create exciting campaigns to help them with their reach, influence and reputation.

Strategy – we help clients to investigate their reputation and to devise intelligent and productive communications and engagement strategies. Led by a dedicated Director of Client Strategy (who has led communications at some of the largest UK service organisations) our strategic services help to set the framework for how clients can position themselves better for high impact reach and influence and how they better protect their reputations.
Campaigns – we create highly innovative and tailored campaigns to help clients raise awareness, increase profile and reach out to existing and new audiences, especially when it comes to student recruitment, employer engagement, product and building launches, celebrating achievements or reaching funders. Led by our Director of Client Campaigns (who has multinational and multi-market campaigns experience), our campaigns are always fresh, innovative and results-orientated.
Many of our clients hire us to provide ongoing or targeted support for their marketing and communications teams. We have access to a network of highly skilled specialists who can support all of your PR needs. We can provide strategic advice or practical support, or just bring fresh ideas and new perspectives to inspire your team.
We help UK clients to build their presence and reputation internationally – working with our own global network of 30 agency partners who deliver on-the-ground campaigns and analysis for our clients. We also help clients (most recently a university in Canada, a school in Switzerland and a French business school) to address their international positioning.

Our Insight

We’re keen to bring ideas, insight and interpretation to our clients and contacts – we are constantly networking, catching up with policy-makers, advisors and journalists, sponsoring new initiatives, speaking at conferences, and undertaking our own research. Our CM INSIGHTS are designed to stimulate discussion, inform debate and open up new ideas and fresh thinking.

Read our insight pieces here

Proving the value of international students to the UK economy
Following what can safely be described as a tumultuous 12 months in the world of politics and international relations – both at home and in the US – the future of international students in UK universities has been called into question. Read more
Staff or stuff? The 3bn question
As the government’s consultation on the new national funding formula draws to a close, Communications Management’s Head of Schools, Ben Gibbs, calls on school providers to come together ahead of the big squeeze.  The scale of the financial crisis facing schools is potentially catastrophic. Recent reports from the National Audit Office and Education Policy Institute predict that rising costs will mean that schools are facing budget cuts of around 8-10% in real terms by 2019-20. Read more
Do universities need to look at awareness days in a different light?
A question for those that work in education: what day is it today folks? A few years ago, Wednesday would have been the right answer. However today, 8 March 2017, is National No Smoking Day and Budget Day…it’s also British Pie Week, Apprenticeships Week, Careers Week, Fairtrade Fortnight and National Bed Month. And yes it’s a Wednesday. Have I missed anything? Of course, it’s International Women’s Day. Read more

“It’s refreshing to work with an agency that understands the education sector and our target audience.  Communications Management has the ability to deliver coverage with fresh thinking and creative ideas to make sure that campaigns continually stand out.  Recent campaigns for World Challenge have raised awareness for the brand amongst key stakeholders in schools through engaging content that resonates with our target audience. Working with Communications Management is a pleasure, they are upfront, knowledgeable and willing to go the extra mile.”

Peter Fletcher

Managing Director, World Challenge Group

We would love to hear from you

If you would like information on any of our projects or would like to speak to someone about the services we can provide please get in touch

Contact Us